2010/12/23

Miracle bracelets, yes, but just for the vendor's counter

At long last, the Italian Antitrust just fined the Italian distributors of the "Power Balance" bracelets.
From an Australian idea they sold thousand of pieces, promising a wide range of benefic effects, from the balance to the strenght, from the resistance to the mental and physical well-being insomuch as to convince famous sportsmen and lots of people worldwide.
In Italy, these magic bracelets had been a big success, despite their expensive cost (from 20 to 50 Euros), just for a thin strip of neoprene and silicone.
But a research from the Italian Health Institute (ISS) declared  what who  study sports and movement sciences already knew, that there was  anything scientific at all behind these bracelets. As consequence, these companies are sanctioned by 350 thousand Euros for misleading advertising.
I can understand the hunger for an improvement of  ourselves, but nobody should search for better physical performances in something external  (except nutrition obviously), such as pharmaceutical substances or miraculous new equipment.

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